SEO for every industry: 75 sector guides built around how your customers search.
Search works differently for a plumber, a private dentist and a B2B software company. Buyers use different words, regulators limit different claims, and the page type that wins changes from sector to sector. Each guide below explains what ranks in that sector and what we would do first.
Syed leads the strategy and personally runs the technical and on-page SEO, with a remote crew handling link building, digital PR, social media and web builds. Start with your sector, or book a call if yours is not listed.
How sector SEO differs from generic SEO
Search intent changes by sector. Emergency trades are won in the map pack and on service-plus-town pages. High-consideration purchases such as solar panels, windows or pools are researched for weeks, so informational content decides who gets shortlisted. B2B software is won on comparison, integration and use-case pages that match how a buying committee evaluates a purchase.
Regulation changes what you can say. Law, finance, health and care sit in the “your money or your life” category, where Google looks harder for named authors, credentials and accurate claims, and where regulators and the advertising standards body limit what a page can promise. A page that ignores this can rank briefly and then lose ground.
Your competitors are different. Estate agents compete with portals, restaurants with booking platforms, tradespeople with lead-generation directories. The plan for beating a directory is not the plan for beating a rival firm, so each guide names the kind of competitor you are actually up against.
Prices are on the pricing page, with retainers from £950/month and one-off audits at £500. The broader SEO services hub covers the technical, on-page, off-page and AI search work that sits behind every sector plan.
Legal, finance and insurance
Regulated sectors where trust decides who ranks. Named authors, accurate claims and compliant wording matter, and the rules set by bodies such as the SRA, the FCA and the ASA limit what a page can promise.
- SEO for Accident ClaimsSEO for accident claims management companies and personal injury firms. FCA/SRA-aware content, claim-type hubs, local intent, YMYL trust signals. Free audit.
- Accountant SEO UKMost accountant sites cover everything on one page: so Google ranks them for nothing. I rebuild the service architecture and get each offering ranked.
- IFA SEO UKIFA websites have FCA compliance constraints that limit content. I know how to build SEO authority within those boundaries without compliance risk.
- Fintech SEOSEO for fintech: regulated-claims content, comparison and alternative pages, developer-audience docs SEO, trust signals for money products. UK, USA, EU.
- Insurance Broker SEOSEO for insurance brokers: specialist-risk niches, FCA-compliant content, claims-support trust, and why aggregators cannot serve complex cover. UK, USA, EU.
- Law Firm SEOSpecialist SEO for lawyers, law firms, solicitors and attorneys. Practice-area architecture, LegalService schema, named-partner E-E-A-T. UK £950/mo, US $1,200/mo.
- Mortgage Broker SEOSEO for mortgage brokers and advisers: FCA-promotions-safe content, situation-niche funnels, rate-news readiness. UK, USA, Canada. Free audit.
Health, care and wellbeing
High-stakes searches from patients and families. Content needs clinical accuracy and visible credentials, and local profiles and reviews do a lot of the work of winning the first enquiry.
- Care Home SEOSEO for care homes and senior living: family-decision funnels, CQC-transparent content, tour bookings, YMYL trust. UK care homes, US/CA senior living.
- Chiropractor SEOSEO for chiropractors: symptom-led content, YMYL-safe claims, new-patient offers, Map Pack dominance. USA, Canada, UK clinics. Free audit.
- Dental SEO UKDental SEO has YMYL rules most consultants ignore. Treatment pages need clinical authority signals, not just keywords. I rank dental practices without guessing.
- SEO for DoctorsSEO for doctors, consultants and private GPs. Named-practitioner E-E-A-T, condition and treatment pages, GMC-safe claims, patient-search intent. Free audit.
- Healthcare SEOHealthcare SEO for clinics, dental, biotech, medical groups. YMYL-compliant content, clinician E-E-A-T, HIPAA-aware analytics. UK £950/mo, US $1,200/mo.
- Med Spa & Aesthetic Clinic SEOSEO for med spas and aesthetic clinics: treatment pages, before/after proof handled compliantly, practitioner E-E-A-T. UK, USA, Canada. Free audit.
- Optician SEOSEO for independent opticians and optometrists: eye-test funnels, specialist clinics (dry eye, myopia), frame-brand searches. UK, USA, Canada. Free audit.
- Orthodontist SEOSEO for orthodontists: treatment-comparison content, finance transparency, adult vs teen funnels, provider-tier positioning. UK, USA, Canada. Free audit.
- Physio SEO UKPhysio SEO means ranking condition pages first. Most clinics target generic terms and miss the high-converting searches. I fix the architecture. Free audit.
- Rehab & Addiction Treatment SEOSEO for rehab centres and addiction treatment: family-searcher funnels, YMYL compliance, ethical lead practices in a sector with a marketing scandal history.
- SEO for Therapists & CounsellorsSEO for therapists, counsellors and psychologists: modality and issue pages, directory-vs-website strategy, YMYL ethics, discreet conversion. UK, USA, Canada.
- Vet Practice SEO UKVet SEO is hyper-local. Near-me searches dominate and GBP signals decide the winner. I build the location page structure and review strategy. Free audit.
- Funeral Director SEOSEO for funeral directors: at-need and pre-need funnels, price transparency rules, compassionate content. UK, USA, Canada. Free audit.
Beauty, fitness and personal services
Local-pack businesses where categories, reviews and service-specific pages turn a nearby search into a booking.
- Barber SEO UKBarber SEO is pure local: "near me" dominates. I build the GBP profile, citation stack, and on-page signals that win the local pack. Free audit.
- Beauty Salon SEO UKBeauty salon SEO means ranking for treatments, not just your name. I build the individual treatment page architecture that captures high-intent searches.
- Cleaning Company SEO UKCleaning SEO lives or dies on local pack rankings. I build the citation profile, GBP optimisation, and service-area pages that put cleaning businesses top 3.
- Gym SEO UKGym SEO means class-specific pages, location-specific pages, and GBP dominance in a 2-mile radius. Most gym sites have one page. I build the full structure.
- Personal Trainer SEO UKPT websites lose on broad terms. I target transformation-specific and location long-tails that have real conversion intent: and less competition.
Home, trade and construction
Emergency and project searches are won in the map pack and on service-plus-town pages. Seasonality, call tracking and proof of work matter more than a polished brochure site.
- Builder SEO UKBuilder websites rank poorly because they try to cover everything on one page. I build service-specific and location-specific pages that rank individually.
- Driveway & Paving SEOSEO for driveway and paving companies: material cost pages, sub-base proof, planning-rule content. UK, USA, Canada. Free audit.
- Electrician SEO UKElectrician searches are urgent: customers call whoever ranks. I fix GBP signals, build area pages, and get you into local pack results. Free audit.
- Flooring Company SEOSEO for flooring companies and fitters: material comparison content, room-visual galleries, showroom + fitter funnels. UK, USA, Canada. Free audit.
- Garage Door SEOSEO for garage door companies: same-day repair funnels, spam-resistant legitimacy signals, install and opener pages. USA, Canada, UK. Free audit.
- HVAC SEOSEO for HVAC contractors, heating engineers and AC companies. Seasonal demand strategy, emergency + install funnels, service-area pages. USA, Canada, UK.
- Interior Designer SEOSEO for interior designers: style and room-led architecture, budget transparency, image and Pinterest discovery, e-design and trade funnels. UK, USA, EU.
- Junk Removal & Waste Clearance SEOSEO for junk removal and waste clearance firms: same-day funnels, licensed-carrier trust, situation pages. USA, Canada, UK house clearance. Free audit.
- Landscaper SEOSEO for landscapers, garden designers and lawn care companies. Project-gallery funnels, service-tier separation, seasonal demand. UK, USA, Canada.
- Locksmith SEO UKLocksmith is one of the most competitive local SEO niches in the UK. Fake listings, map spam, and PPC dominate. I know how to break through organically.
- Painter & Decorator SEOSEO for painters and decorators: finish-quality proof, interior/exterior seasonal funnels, commercial contracts. UK, USA, Canada. Free audit.
- Pest Control SEOSEO for pest control companies: pest-specific pages, urgent residential intent, commercial contract funnels, discreet-service trust. UK, USA, Canada.
- Plumber SEO UKMost plumber sites rank for their own name and nothing else. I fix citation gaps, add borough pages, and put you where the emergency searches land. Free audit.
- Pool Builder SEOSEO for pool builders and pool service companies: cost-guide funnels, project galleries, service-route recurring revenue. USA, Canada, UK, EU. Free audit.
- Roofer SEO UKRoofing is seasonal. Most roofer sites go quiet in winter because nobody targeted the off-season search terms. I build 12-month visibility strategies.
- Security Company SEOSEO for security installers and guarding firms: accreditation-led trust (NSI/SSAIB/SIA, UL), install and contract funnels. UK, USA, Canada. Free audit.
- Solar Installer SEOSEO for solar installers: cost and payback content, incentive pages kept current, anti-cowboy trust signals. UK, USA, Canada and EU markets. Free audit.
- Tree Surgeon & Tree Service SEOSEO for tree surgeons, arborists and tree services: emergency storm response, TPO-aware content, commercial contracts. UK, USA, Canada. Free audit.
- Window Company SEOSEO for window and door companies: double glazing, replacement windows, honest pricing content, FENSA/certification trust. UK, USA, Canada. Free audit.
Property and real estate
Portals dominate listings, so winning means local expertise content, development pages and the vendor-intent searches the portals do not answer well.
- Architect SEOSEO for architects: typology and project-page architecture, planning-permission content, RIBA-stage fee transparency, image-led discovery. UK, USA, EU.
- Estate Agent & Realtor SEOSEO for estate agents and realtors: valuation-lead funnels, area guides that beat the portals, agent E-E-A-T. UK, USA, Canada. Free audit.
- Property Developer SEOSEO for property developers: development-launch architecture, portal-versus-direct strategy, land acquisition funnels, investor and off-plan demand. UK, EU.
- Self Storage SEOSEO for self storage facilities: radius-dominant local SEO, price-transparent unit pages, occupancy-aware campaigns. UK, USA, Canada, EU. Free audit.
- Surveyor SEOSEO for chartered surveyors: survey-type architecture, defect and problem content, RICS credibility, transaction-deadline urgency. UK, Ireland, international.
Transport, automotive and logistics
Urgent and contract-driven searches where location pages, clear service detail and proof of licensing and insurance decide who gets the call.
- Car Dealership SEO UKCar dealership SEO means make + model + location pages at scale. I build the programmatic architecture that captures the full inventory search demand.
- Courier & Same-Day Delivery SEOSEO for couriers and delivery firms: same-day urgency funnels, B2B account acquisition, specialist delivery niches, route and radius pages. UK, USA, Canada.
- Driving Instructor SEO UKDriving instructor SEO is hyper-local with strong near-me intent. Most have one page. I build test-centre and location-specific pages that rank.
- Logistics & Freight SEOSEO for freight forwarders, hauliers and 3PLs: trade-lane architecture, customs and compliance content, capability pages that generate qualified RFQs.
- Mechanic SEO UKGarage SEO means ranking for services and locations, not your name. I build the service and area pages that capture real job-intent searches. Free audit.
- Moving Company SEOSEO for moving companies and removals firms: route pages, quote-funnel optimisation, lead-aggregator escape. UK removals, US/CA movers. Free audit.
- Towing SEOSEO for towing companies and vehicle recovery: "towing near me" Map Pack, dispatch-radius pages, call-first conversion. UK, USA and Canada. Free audit.
Education and charities
Several audiences on one domain (parents, students, donors, funders) and strongly seasonal demand, so site structure matters as much as copy.
- Charity SEOSEO for charities and nonprofits: beneficiary, donor and volunteer funnels, Google Ad Grants alignment, service-finding content. UK, USA, Canada.
- Nursery SEO UKNursery SEO needs Ofsted signals, parent trust content, and local citations working together. I build the full content structure that ranks and converts.
- Private School SEOSEO for independent and private schools: admissions-cycle content, parent research funnels, open-day capture, VAT-era positioning. UK, USA, international.
- Tutor SEO UKTutor SEO means subject + location pages, not a homepage. "Maths tutor Hackney" converts better than broad terms. I build the granular structure.
- University SEOHigher education SEO: course-page architecture, Clearing readiness, international recruitment, and governing a domain with a hundred thousand URLs.
Hospitality, events and creative
Visual, long-planning-cycle businesses competing with directories and booking platforms for direct enquiries.
- Boutique Hotel SEO UKIndependent hotels often lose their own brand searches to OTAs. I fix that with technical SEO, local authority, and direct booking content strategy.
- Photographer SEOSEO for photographers: image search, genre pages (wedding, portrait, commercial), local intent and portfolio sites Google can actually read. Free audit.
- Restaurant SEO UKRestaurant SEO isn't about your website: it's about your GBP, menu structured data, and local citations. I build the full stack. Free audit.
- Wedding Venue SEO UKWedding venue searches follow a 12-month planning cycle. Most venues only rank for their name. I map every stage of the journey and build content for each.
Technology, B2B and e-commerce
Longer sales cycles and heavy category competition. Comparison and use-case content, product and technical architecture, and pipeline measurement decide results.
- Cybersecurity SEOSEO for cybersecurity vendors and MSSPs: threat-research authority, compliance-driven queries, incident-response urgency, and technical-buyer credibility.
- E-commerce SEOE-commerce SEO for DTC and retailers. Product schema, category architecture, merchant feeds, Shopify, WooCommerce, BigCommerce. UK £950/mo, US $1,200/mo.
- Franchise SEOFranchise SEO: multi-location architecture, franchisee governance, territory conflict prevention, brand-vs-local balance. UK, USA, Canada. Free audit.
- IT Support SEO UKIT support SEO means separate pages for managed services, cyber, and helpdesk: not one catch-all. I build the silo structure that ranks each service.
- SEO for ManufacturersIndustrial SEO for manufacturers: spec-level content, distributor conflict handling, RFQ funnels, thin-competition technical SERPs. UK, USA, EU. Free audit.
- Recruitment Agency SEOSEO for recruitment and staffing agencies: client-side BD funnels, candidate flows, Google for Jobs, niche authority. UK, USA, Canada, EU. Free audit.
- SaaS SEOSenior SaaS SEO consultant for B2B software. Integration, comparison, bottom-of-funnel content. UK £950/mo, USD $1,200/mo, CAD $1,650/mo. Month-to-month.
- SEO for Small BusinessSmall business SEO done honestly: local-first strategy, realistic budgets from £650/month, no lock-ins, senior-direct. UK, USA, Canada. Free audit.
- SEO for StartupsStartup SEO with runway honesty: when to start, what to build pre-PMF vs post-funding, founder-led content leverage. UK, USA, Canada, EU. Free audit.
- Web Design Agency SEOWeb design SEO is self-referential: your site is your proof. I help agencies rank for city-specific, specialism-led terms, not generic beautiful-websites fluff.
Do I need SEO that is specific to my industry?
Usually yes. The generic parts of SEO (a crawlable site, fast pages, clear titles) are the same everywhere, but the content that wins, the rules on what you can claim and the competitors you face all change by sector. A sector plan avoids spending months on tactics that suit a different kind of business.
My industry is not listed. Can you still help?
Yes. The guides cover the sectors we see most, but the same method applies elsewhere: work out how your customers search, who is ranking and why, then fix the technical foundations, build the right pages and earn credible links. Send a short brief or book a call and we will tell you honestly whether SEO is the right lever for your business.
Who does the work?
Syed leads the strategy and personally handles the technical and on-page SEO on every account. A well organised remote crew supports with off-page work (link building and digital PR), social media marketing and web build implementation. You deal directly with Syed.
How much does sector SEO cost?
UK retainers start from £950/month for local SEO and rise with competition, number of locations and scope. A one-off audit is £500. The pricing page has the full tiers.
Not sure which guide fits? Tell us what you sell and where.
A short brief is enough. We will reply within one working day with an honest view of what SEO can and cannot do for your sector.
Ready to talk? Book a call and we will review your sector.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required