A written SEO audit
for £500.
Refunded if you stay.

A useful SEO audit is not a list of 400 warnings pulled from a crawler. It is a prioritised set of recommendations, ranked by the lift each fix will produce and the effort it will take, with enough explanation that your developer or agency can sequence the work without a second call. That is what the £500 buys.

We start with a full technical crawl using Screaming Frog, then pull sixteen months of Search Console data, the full Ahrefs backlink profile, Core Web Vitals from the CrUX field dataset for your origin, and any log files you can share. Those feed six analytical passes: indexation, technical structure, content, backlinks, Core Web Vitals, and competitive positioning.

The six analytical passes

Indexation and crawl. Every URL in your sitemap, Search Console index report, and crawl are reconciled. We identify pages that should be indexed and are not, pages that should not be indexed and are, and pages that are consuming crawl budget without earning it. On e-commerce catalogues this alone often produces six to eight weeks of work for a development team.

Technical structure. Canonical tags, hreflang, robots directives, XML sitemap hygiene, pagination, redirect chains, status codes, and rendered HTML versus source HTML. Rendering issues on JavaScript-heavy sites are one of the most common reasons a site with good content fails to rank, and they are invisible to most audit tools that only read the initial HTML response.

Content. Keyword gap against the top three ranking competitors for each of your target queries. Where they have coverage you do not, where your coverage is thinner, and which pages on your site are cannibalising each other for the same query. We also flag AI-generated content patterns if we spot them, because those are being devalued faster with each core update.

Backlinks. Full Ahrefs and, where needed, Majestic profile review. Toxic link scoring based on host patterns that have been algorithmically devalued in the last four core updates. Link velocity analysis. Unlinked brand mention opportunities that are simple reclaim targets.

Core Web Vitals. Field data from CrUX for your origin, broken down by page template where possible. We do not rely on lab data alone, because lab tests run on a warm connection against an unloaded server give a best-case picture, not a real one. The ranking signal uses field data, and so do we.

Competitive positioning. The top three ranking sites for each target query are structurally deconstructed: template pattern, word count, schema coverage, internal link topology, backlink mix. This tells us what the realistically achievable rank is for your budget, not an aspirational promise.

Every audit ships with a 30 to 60 minute walkthrough call, scheduled after you have had 48 hours to read the report. We go through the top ten recommendations, explain why each one matters, and sequence the implementation. If your developer or agency is on the call, they can ask questions directly. If it is just you, we give you the notes to brief them.

The call is deliberately not a sales pitch. We have already been paid for the work. The point is to make sure the report actually gets actioned, because an audit sitting in a Google Drive folder is worth nothing. If the call surfaces scope we missed or questions that need more analysis, we will do that follow-up at no extra charge in the two weeks after delivery.