Flat fee
£500
Refunded in full on retainer sign. No card on file.
01 · One-off SEO audit · seo-consultant.co
A written SEO audit
for £500.
Refunded if you stay.
Two weeks of work, 30 to 50 pages, a ranked fix list your developer can sequence without translation, and a 30-minute walkthrough call. If you sign a retainer within 30 days, the whole £500 comes off your first invoice. If you do not, you still keep the audit.
14
Days from payment to report
100%
Refunded on retainer signature
30 to 50
Pages of written diagnostic
Turnaround
14d
Full diagnostic delivered. Walkthrough call included.
Diagnostic depth
30–50
Pages of written analysis. Not a crawler export.
What you are buying
A prioritised fix list, ranked by lift and effort: so your team can sequence without a second call.
6 analytical passes · Screaming Frog · Ahrefs · CrUX · Search Console
What is inside
What the audit actually covers.
The list below is what we deliver on every engagement. Not tick-box compliance, actual analysis of what is holding your site back and what to fix first.
A useful SEO audit is not a list of 400 warnings pulled from a crawler. It is a prioritised set of recommendations, ranked by the lift each fix will produce and the effort it will take, with enough explanation that your developer or agency can sequence the work without a second call. That is what the £500 buys.
Indexation and crawla.
We reconcile every URL against Search Console, sitemap, and crawl data.
Every URL in your sitemap, Search Console index report, and crawl are reconciled. We identify pages that should be indexed and are not, pages that should not be indexed and are, and pages that are consuming crawl budget without earning it. On e-commerce catalogues this alone often produces six to eight weeks of work for a development team.
Sitemap · Search Console · Screaming Frog · crawl budget
Rendering issues on JavaScript-heavy sites are invisible to most audit tools that only read initial HTML.
: technical structure finding
Technical structureb.
Canonicals, hreflang, redirects, pagination: checked across every template.
Canonical tags, hreflang, robots directives, XML sitemap hygiene, pagination, redirect chains, status codes, and rendered HTML versus source HTML. Rendering issues on JavaScript-heavy sites are one of the most common reasons a site with good content fails to rank, and they are invisible to most audit tools that only read the initial HTML response.
Canonicals · hreflang · rendered vs source HTML · redirect chains
Contentc.
Keyword gap against top three competitors, cannibalisation mapped.
Keyword gap against the top three ranking competitors for each of your target queries. Where they have coverage you do not, where your coverage is thinner, and which pages on your site are cannibalising each other for the same query. We also flag AI-generated content patterns if we spot them, because those are being devalued faster with each core update.
Keyword gap · cannibalisation · content thin-ness · AI patterns
Backlinksd.
Ahrefs profile review with toxic link scoring against recent core updates.
Full Ahrefs and, where needed, Majestic profile review. Toxic link scoring based on host patterns that have been algorithmically devalued in the last four core updates. Link velocity analysis. Unlinked brand mention opportunities that are simple reclaim targets.
Ahrefs · Majestic · toxic scoring · link velocity · brand mentions
Core Web Vitalse.
Field data from CrUX: not lab tests on a warm connection.
Field data from CrUX for your origin, broken down by page template where possible. We do not rely on lab data alone, because lab tests run on a warm connection against an unloaded server give a best-case picture, not a real one. The ranking signal uses field data, and so do we.
CrUX field data · LCP · INP · CLS · template breakdowns
The top three ranking sites are structurally deconstructed: template, schema, internal links, backlink mix.
: competitive positioning pass
Competitive positioningf.
Realistically achievable rank for your budget: not an aspirational promise.
The top three ranking sites for each target query are structurally deconstructed: template pattern, word count, schema coverage, internal link topology, backlink mix. This tells us what the realistically achievable rank is for your budget, not an aspirational promise.
Competitor structure · schema · topology · backlink mix · realism
Full technical crawl
Screaming Frog crawl of every indexable URL, cross-checked against your sitemap and Search Console data.
Indexation review
What should be indexed, what is, what should not be, and why. Crawl budget reconciliation.
Keyword gap
Query overlap against top three competitors, cannibalisation map, ranking opportunity shortlist.
Backlink audit
Ahrefs profile review, toxic link scoring, reclaim opportunities, link velocity check.
Core Web Vitals
Field data from CrUX, template-level breakdowns, specific fixes for LCP, INP, and CLS.
Schema validation
Every schema on the site checked against current Google rules. Broken markup identified and corrected.
Competitor deconstruction
Top three ranking competitors structurally reviewed, their advantages mapped.
On-page audit
Templates, headings, metadata, internal links, and content structure across core pages.
Ranked fix list
Every recommendation scored on effort and impact so work can be sequenced by priority.
Walkthrough call
30 to 60 minute call with Syed to explain the why behind each finding.
Refund mechanics
How the refund actually works.
Built to take the financial risk out of hiring us. Not marketing language, the literal mechanics are below.
How it worksa.
Pay £500, receive the audit, decide within 30 days. The whole fee comes off month one.
You pay £500 up front. We deliver the audit. You have 30 days from delivery to decide. If inside that window you sign a Local (£950/mo), National (from £1,500/mo), or Enterprise retainer, the whole £500 is applied as a credit against your first retainer invoice. Not a percentage, not a voucher towards something else, the whole fee.
30-day decision window · full credit · no percentage games
We would rather prove our thinking in writing and earn the retainer than sell a monthly on promise.
: the reason this offer exists
If you do not continueb.
Keep the audit at £500. No card on file, no retention call.
If you decide the findings are something your existing team can deliver, or the scope is not a fit, you keep the audit at £500 and we part professionally. There is no card on file, no auto-enrolment, and no retention call. Retainers after the 90-day onboarding window run month-to-month. No fixed term, no cancellation penalty, no clawback on the refunded audit if you leave later. The £500 is genuinely refunded once, not a loan.
No lock-in · month-to-month after 90d · no clawback
The walkthrough call
A 30-minute call to explain the why.
Reports get read, skimmed, or filed. A conversation is harder to ignore. The walkthrough is where most of the value lands.
Every audit ships with a 30 to 60 minute walkthrough call, scheduled after you have had 48 hours to read the report. We go through the top ten recommendations, explain why each one matters, and sequence the implementation. If your developer or agency is on the call, they can ask questions directly. If it is just you, we give you the notes to brief them.
The call is deliberately not a sales pitch. We have already been paid for the work. The point is to make sure the report actually gets actioned, because an audit sitting in a Google Drive folder is worth nothing. If the call surfaces scope we missed or questions that need more analysis, we will do that follow-up at no extra charge in the two weeks after delivery.
Who it is for
Who should actually buy this.
A £500 audit is not for everyone. If one of the descriptions below sounds like you, the audit pays for itself quickly. If not, we will say so on the first call.
Founders with a site that used to rank
Traffic was trending up, then flattened or fell. Usually a core update, a migration, or a plugin conflict. The audit finds the cause quickly.
Businesses comparing SEO agencies
A neutral written diagnostic lets you evaluate any agency proposal against facts, not slides. Cheaper than the mistake of hiring the wrong one.
In-house marketers needing backup
You already know what the problem is, you need an external specialist to validate the roadmap so leadership will sign it.
Sites planning a migration
Pre-migration audits catch the issues a redesign will otherwise lock in for 18 months. Costs £500, saves weeks of rework.
E-commerce with declining organic revenue
Catalogue sprawl, canonical conflicts, or faceted URL explosions are the usual suspects. Audit surfaces them in days, not quarters.
Local service businesses that have gone quiet
Often a Google Business Profile issue, a local-pack visibility problem, or a review velocity collapse. All findable, all fixable.
B2B SaaS with plateauing organic demos
Usually a content coverage gap versus well-funded competitors, sometimes a rendering issue on programmatic pages.
Anyone being told "Google just changed"
Occasionally true. Usually a symptom the current supplier does not want to investigate. The audit tells you which one it is.
Timeline
Two weeks, end to end.
From the deposit landing to the walkthrough call in your diary. Exact days below.
Day 0
Kick-off call
30-minute call. We brief in, you share access to Search Console, GA4, and the CMS. Any missing tooling configured at no extra cost.
Days 1 to 5
Crawl and data pulls
Screaming Frog crawl, Search Console export, Ahrefs backlink profile, CrUX field data, competitor crawls, log file sampling where available.
Days 6 to 11
Analysis and writing
Six analytical passes, keyword gap mapping, recommendations drafted with effort-to-impact scoring, fix list ranked for sequencing.
Day 12
Internal QA
Second reviewer runs the report and the claims. Nothing ships without a second set of eyes on the numbers.
Day 14
Report delivery
30 to 50 page PDF delivered by email. You have 48 hours to read before the walkthrough call.
Day 16
Walkthrough call
30 to 60 minute call, top ten recommendations walked through, sequencing agreed. Follow-up questions answered free for two weeks after.
08 · Let’s talk
Ready to start? Book the audit.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required
Is the £500 really refunded if I sign a retainer?
Yes. The full £500 is credited against your first retainer invoice if you sign a Local or National SEO retainer within 30 days of audit delivery. There is no clawback, no small print, and no automatic enrolment. If you do not sign, you keep the audit. If you do sign, the first month is effectively £450 or £500 cheaper.
How long does the audit take from payment to delivery?
Two weeks is the standard window. Week one is crawl, data pulls, and competitor mapping. Week two is analysis, writing, and QA. If your site is under 200 indexable URLs we can often deliver in 10 to 12 days. Larger properties or e-commerce catalogues over 10,000 URLs can push into a 16 to 18 day window, and we flag that on the first call.
What do I need to hand over before you start?
Read-only access to Google Search Console, Google Analytics 4, and where relevant Bing Webmaster Tools. A read-only admin account on your CMS. If you have access to Ahrefs, Semrush, or Screaming Frog exports we will happily use them, but we run our own crawls regardless. If you do not have any of the above set up, we configure Search Console and GA4 as part of the audit at no extra cost.
Why pay for an audit when free tools exist?
Free tools give you a list of findings. They cannot tell you which of the 400 warnings matters, which ones are noise, and in what order you should fix them. The audit prices the thinking, not the data pull. You are paying for ten years of pattern recognition on what actually moves rankings for a business of your size and sector, delivered in a 30 to 50 page document you can hand to any developer or agency.
Will you show me what the fix list looks like before I buy?
Yes. On request we share a redacted sample audit for a business in a non-competing sector so you can see the depth, tone, and structure. We do not publish public samples, because client data stays private, but the redacted PDF goes out to serious buyers on request.
What if the audit finds nothing wrong?
That is rare but possible on well-run sites. If we genuinely cannot find meaningful work to recommend, we say so in the report, refund your £500 in full, and decline the retainer. We would rather lose a month of revenue than sell you a retainer that has nothing to deliver on.
Can you work from the audit or do I need to hire a separate team?
Either works. Many clients take the audit, hand the fix list to an existing in-house team or agency, and implement it themselves. Others sign a retainer with us to deliver the fixes, because we already hold context. Both are valid. There is no pressure to continue.
Do you audit sites outside the UK?
Yes. We run audits for clients in the United States, Canada, Australia, the Gulf, and across Europe, priced in the local currency equivalent of £500. The methodology is the same. Search Console data reads the same whether the site targets Manchester or Melbourne.
Brief us · SEO audit
Two-week written audit. Refunded if you sign a retainer.
Tell us your domain, and what feels stuck. We confirm scope and currency on the first reply. Refundable on retainer within 30 days.
08 · Let’s talk
Ready to know exactly what is holding your site back?
Book the £500 audit. Two weeks of work, a ranked fix list, and a walkthrough call. Refunded in full against your first invoice if you sign a retainer within 30 days.
Free £500 SEO audit included with any web dev or SEO package · no card required