A free SEO audit from a senior consultant, not a robot.
Most “free SEO audits” are automated PDFs built to harvest your email. This is a real manual review by a senior consultant, free with any package, or a full £500 written audit credited 100% back when you sign a retainer. You keep the findings either way.
Yes, the SEO audit can be free. It is included free with any SEO or web package, and the standalone £500 written audit is credited 100% back if you sign a retainer within 30 days. It is a senior, manual review, technical crawl, Core Web Vitals, content gap, backlinks, competitor benchmark and a ranked fix list, not an automated PDF. No card required to start.
Everything in your free SEO audit
No upsell to see the “full report”. The whole diagnostic, scored and prioritised.
Technical crawl
Indexation, crawlability, site architecture, redirects, canonicals and crawl-budget waste.
Core Web Vitals
LCP, INP and CLS against real CrUX field data, not a lab score on my laptop.
Schema validation
Structured-data coverage and errors checked against Google’s current rich-result rules.
On-page & content gap
Page structure, intent mapping, and the gaps versus your actual top-ranking competitors.
Backlink profile
Authority, toxic-link risk, and where realistic link opportunities sit.
Competitor benchmark
A clear read on what the top five results are doing that you are not.
Ranked fix list
Every finding scored by effort vs impact, so you know exactly what to do first.
30-min walkthrough
A real call to talk through the findings, not just a document dumped in your inbox.
A manual audit vs an automated free report
| Aspect | Typical free SEO audit tool | This free audit |
|---|---|---|
| Format | Instant automated PDF from a crawler | Hand-run by a senior consultant over two weeks |
| Priorities | Generic warnings, no priority or context | One ranked fix list scored by effort vs impact |
| Purpose | Built mainly to capture your email | Built to be useful whether or not you continue |
| Data used | No competitor or Search Console context | Your real Search Console data and ranking competitors |
| Tailoring | Same output for every site | Specific to your site, sector and goals |
From URL to ranked fix list
Send your URL
Share your site and what you are trying to achieve. No card, no commitment.
Fit answer in a day
You get an honest initial read within one working day, including whether SEO is even the right channel for you right now.
The manual audit
If it is a fit, I run the full diagnostic by hand and write it up, roughly 30–50 pages, over two weeks.
Walkthrough & your call
A 30-minute call to explain it. You keep the findings whether or not you continue.
What “free” actually means here
No bait-and-switch. There are exactly two paths, and you choose. Start any SEO retainer or web build and the audit is included free, full stop. Prefer the standalone written audit? It is £500, and that £500 is credited in full against your first retainer invoice if you sign within 30 days, so it costs nothing the moment you continue. There is no card to begin, no automatic enrolment, no contract to receive the findings, and retainers afterwards are month-to-month. Send your URL and you will get an honest initial read within a working day.
After the free audit
The free audit alone was more useful than the paid one we bought from an agency the year before. Clear priorities, no fluff, and an honest call about what to fix first.
I expected an automated PDF. Instead I got a 40-page manual review and a call that actually explained it. We signed a retainer the same week.
No card, no pressure, no auto-enrolment. Just a genuinely good diagnostic that paid for itself in the first month once it was credited back.
Is the SEO audit actually free?
Two honest paths. If you start any SEO retainer or web build, the full audit is included free. If you just want the standalone written audit, it is £500, fully credited against your first retainer invoice if you sign within 30 days, so it becomes free the moment you continue. Either way there is no card required to begin and no automatic enrolment. To get started at no cost, send your URL and you will get an initial review and a straight answer on fit.
What is the catch with a free SEO audit?
There is no catch, but there is a reason it can be free: it is also how I decide whether I want to work with you, and how you decide whether you want to work with me. It is a genuine two-way fit check. You keep the findings regardless of whether we go further, and you are never enrolled in anything automatically.
Is this an automated report or a real manual audit?
A real manual audit. Most "free SEO audit" tools generate an instant automated PDF designed to capture your email, full of generic warnings with no priority or context. This is a senior consultant actually crawling your site, reading your Search Console data, checking your backlink profile, and benchmarking your real ranking competitors, then writing up what matters and in what order.
How long does the free SEO audit take?
An initial review and fit answer come back within one working day of you sending your URL. The full written audit is a two-week piece of work, roughly 30 to 50 pages, because doing it properly takes time. You also get a 30-minute walkthrough call so the findings are not just a document you have to decode alone.
What do I actually get in the audit?
A full technical crawl (indexation, architecture, redirects, canonicals), Core Web Vitals against real field data, schema validation, an on-page and content-gap review against your top ranking competitors, a backlink-profile audit, and a single ranked fix list scored by effort versus impact, so you know exactly what to do first. Plus the 30-minute walkthrough.
Do I have to sign a contract to get the free audit?
No. There is no contract to receive the audit, and retainers afterwards are month-to-month with no long lock-in. The audit is useful on its own: you can hand the ranked fix list to your in-house team or any other consultant and the recommendations are actionable.
Send your URL. Get a free SEO audit.
No card, no contract, no automated PDF. A senior consultant reviews your site and replies personally within one working day.
Your free SEO audit is one URL away.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required