Senior e-commerce SEO retainers for DTC and online retailers on Shopify, WooCommerce, BigCommerce, and custom commerce stacks. Category architecture, product schema, merchant feed, faceted navigation discipline. UK, US, Canada, multi-region.
Receipts available on request, happy to show live Search Console on a call.
Built 40+ postcode-level landing pages, cleaned up a messy schema stack, deployed a WhatsApp AI dispatch agent, earned local press across east London recovery services.
Rebuilt an ageing site, added product & review schema, rewrote category pages in plain English.
180-page city-service template that reads human, plus a WhatsApp agent handling 60% of intake.
Four verified reviews from active engagements. Every review ships as schema.org Review markup alongside the visible quote, same claim on screen and in the structured data.
Three years in and still the best SEO money I have ever spent. Map Pack visibility across 40+ London postcodes, zero nonsense in the reporting, and I can text Syed directly when something breaks.
Organic revenue up 185% in 14 months. Product schema rebuild alone lifted rich-result capture by ~40%. No 12-month lock-in, month-to-month, which meant I could judge the work on results rather than on contract friction.
Moved from an NYC agency that billed $9k/month for junior-delivered work. Two years later, 23 practice-area terms on page one and qualified demos up 180%. Senior time, in USD, month-to-month, what US SaaS SEO should be.
Four-clinic group across Sydney. GBP work, postcode landing pages, review pipeline that actually complies with Google's rules. Patient bookings from organic up 3x in the first year. Remote but genuinely responsive.
SEO is the foundation. AI and custom web builds are how I ship outcomes in 2026, all connected, all from the same hand.
Crawl audits, schema that validates, internal linking, postcode-level landing pages, GBP, Map Pack, the foundation that makes everything compound.
Custom WhatsApp and web agents handling enquiries, quoting, booking, and dispatch. N8N, OpenAI, Gemini.
Custom sites on WordPress, Next.js, or hand-written HTML. Fast, SEO-ready, Core Web Vitals green from day one.
Topical maps that close ranking gaps. Editorial briefs your writers can follow. Digital PR that survives core updates.
Reporting, lead routing, content pipelines. If a task is repetitive and mechanical, I'll automate it with N8N.
Written SEO diagnostic with a ranked fix list. Two-week turnaround. Often the right starting point.
Replatforms, redesigns, rebrands. I protect rankings through the change, the riskiest work in SEO, done right.
Four tiers. Every tier is hand-coded, no Wix, no Elementor, no copy-paste from a template marketplace. Schema, sitemap, Search Console and Analytics configured on every project. 90+ Lighthouse speed target where technically possible. Express turnaround on sites up to 10 pages: 2 to 3 working days for an extra £500, or same-day launch for £1,000, subject to all content and brand assets supplied on day one. Lower than traditional UK agencies, because we don't carry London agency overhead.
Hand-coded 5-page site for founders validating a new business or single-service local operators.
Most common tier for growing SMEs. Full sitemap, services, about, blog shell, custom UI/UX in Figma.
Full UI/UX system plus hand-coded Next.js or WordPress build for businesses with multiple service lines.
Shopify / Saleor headless, multi-language hreflang, CRM / CMS / ERP API integrations.
The difference between a pitch deck and the people shipping your work is the difference between “scalable” and delivered.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
E-commerce SEO is the most technically complex SEO vertical. Category architecture, faceted navigation, canonical discipline across variants, product schema validation, Core Web Vitals on product pages, and merchant feed optimisation are all ongoing engineering work, not marketing tasks. The retailers that rank are the ones that treat SEO as an engineering discipline at parity with the rest of the commerce stack.
Below is how we approach e-commerce SEO across UK DTC, US retail, and Canadian online commerce engagements.
Category architecture is the foundation of e-commerce SEO. Every product has to belong to exactly the right category, every category has to rank for its commercial query, and the cross-linking between categories, subcategories, and products has to reflect how buyers actually navigate. Most audits we run find 20–40% of categories either duplicate each other, lack meaningful content, or split buyer intent in ways that prevent ranking.
Google's 2024 and 2025 rich-results guideline updates invalidated a large share of existing e-commerce schema implementations. Review schema attached to anything other than specific reviewed products now triggers warnings. Aggregate ratings without backing individual reviews trigger warnings. Product schema on category pages instead of product detail pages triggers warnings. When we audit e-commerce sites, we typically find 40–70% of existing schema needs rebuilding to current standards.
Typical outcome of a full e-commerce schema rebuild: 20–50% increase in rich result capture within 3–4 weeks of implementation, translating to measurable CTR improvements in Search Console field data and corresponding revenue lift.
Product detail pages (PDPs) are where commerce SEO lives or dies. A PDP with LCP above 2.5 seconds on median mobile is not going to rank competitively for its product query. Shopify themes, WooCommerce plugins, and custom commerce stacks all ship with performance baggage that CWV work has to strip out. We audit against CrUX field data (not Lighthouse lab scores), segment by template, and prioritise fixes on URLs that drive commercial traffic.
Most DTC and mid-market retailers we work with sell across UK, US, Canada, Australia, and often EU markets. The SEO architecture has to match. We build multi-region commerce with clean hreflang signalling, per-region pricing and currency, region-specific shipping and returns content, and unified product schema that Google parses as one catalog with regional variants.
“Ecommerce SEO” is not one category. Each platform has its own structural strengths, bottlenecks, and scaling ceilings. Retainers that apply a template across all of them underperform. Every engagement scope is calibrated against the stack your store actually runs.
Shopify is the default mid-market ecommerce platform and the one we handle most. The strengths are speed (Hydra/edge rendering on Shopify Plus), built-in product schema, and strong conversion-optimised templates. The bottlenecks are faceted-navigation handling (particularly around collection URL canonicalisation), product variant canonical discipline, and third-party app JavaScript bloat. Shopify retainers typically run £1,800–£4,500/month UK, $2,500–$7,500/month US for single-store work; £3,500–£9,000/month UK, $4,500–$12,000/month US for multi-store Plus engagements with international expansion.
WooCommerce is the right choice when content and commerce need to coexist (publishers, content-led brands, subscription-box businesses). The strengths are content-layer flexibility, WordPress editorial tooling, and deep theme-level control. The bottlenecks are performance (Core Web Vitals tuning is harder than on Shopify), plugin bloat, and hosting constraints that bite at scale. Retainers £1,500–£4,000/month UK, $2,000–$6,000/month US.
BigCommerce suits mid-market and wholesale-enabled retailers and handles B2B flows better than Shopify. The strengths are headless-ready architecture, strong API surface, and robust product variant handling. SEO work typically focuses on category-hub architecture, pro-forma pricing visibility for B2B, and migration-discipline for clients moving off legacy stacks. Retainers £2,000–£5,000/month UK, $2,500–$7,500/month US.
Custom stacks (Next.js Commerce, Shopify Hydrogen, Saleor, Medusa) win on performance and flexibility at the cost of shipped-ecommerce out-of-the-box. Retainers sit at the upper end because engineering collaboration is required for every significant SEO change. Typical ranges £3,500–£8,500/month UK, $4,500–$11,000/month US.
Amazon SEO (A9 algorithm, product listing optimisation, backend keyword work) is a separate discipline from Google SEO. For brands running both Shopify/Custom DTC + Amazon, we scope the two engagements separately because the measurement, lexicon, and tactics don't meaningfully overlap. Marketplace-only engagements £1,500–£4,500/month UK, $2,000–$6,500/month US.
Ecommerce SEO competitive dynamics differ sharply by category. DTC fashion competes with a handful of category leaders. Home goods competes with Amazon, Wayfair, IKEA. Consumer electronics competes with Amazon, Best Buy, Currys, Argos. Being honest about the competitive set is the first scoping deliverable.
Head-term top-three for single-word product categories (“shoes”, “furniture”, “makeup”) against Amazon-tier incumbents inside 12 months is not achievable on any budget. Realistic wins come from product + audience long-tail, brand + category content, and sub-category hub pages where pipeline per ranking is meaningfully higher and the competitive set is other DTC brands rather than marketplaces.
Ecommerce SEO depth lives in the technical layer most stores ignore. Product schema, merchant feeds, faceted-navigation hygiene, canonical discipline on variant URLs, and category-hub architecture are where the real compounding happens. A content programme without the technical foundation is slow water into a leaking bucket.
Every product page ships with full Product schema, Offer, AggregateRating, Review, Brand, sku, gtin where available, priceValidUntil, availability, and itemCondition. Google Shopping and Merchant Center feeds are validated against the same schema, any mismatch between feed-level pricing and on-page schema is the single most common cause of disapproved Shopping listings. We audit for feed / schema parity on every engagement start.
Most ecommerce sites leak crawl budget through uncontrolled faceted-navigation combinations (size + colour + material + price permutations creating millions of low-value URLs). We implement explicit rules for which facet combinations Google should crawl and index, which should be canonicalised, and which should be soft-404'd. The saved crawl budget goes directly into better indexation of the URLs that actually convert.
Category pages ranking for commercial head terms is where most ecommerce organic revenue comes from, not product pages ranking for product-name terms. We build category hubs with editorial depth (buying guides, size charts, use-case selection, sub-category nav), internal link discipline to the right products, and schema that Google parses as a collection with editorial context.
Product reviews are a first-party ranking signal via AggregateRating schema and a third-party conversion signal via star ratings in organic and Shopping results. We integrate client-side review sync from Yotpo, Trustpilot, Judge.me, Stamped, Reviews.io or Okendo into server-rendered schema so the ratings show on the SERP, not just on the client-rendered component.
AI search is restructuring how shoppers find products. Google AI Overviews, ChatGPT Search, Perplexity and the Gemini answer layer now answer many “what should I buy for” and “best X for Y” queries with direct citations, which pushes commercial value toward branded search, product-name queries, and shopping-feed visibility. Generative Engine Optimisation (GEO) readiness is a live element in every ecommerce retainer.
We replace vanity rankings-per-keyword dashboards with four load-bearing metrics. Organic-sourced revenue, measured against baseline in GA4 + Shopify/BigCommerce/WooCommerce analytics. Organic-sourced blended CAC (how much paid CAC would have been required to deliver the same revenue, proxy for organic's true value). Branded-search volume trend as a leading indicator of awareness. AI search citation frequency tracked against target buyer queries.
Monthly plain-English report on the first business day, what moved, why, what is next, nothing else. No 50-metric dashboards, no weekly pulse-report noise. Founders and merchandising teams are busy running the store and we respect that by sending the shortest report that still fully informs the decision.
If you run a DTC brand or online retailer and want senior e-commerce SEO work without a 12-month lock-in, send the brief. First calls are 30 minutes, always free, always with the person who will run your account.
Every placement is negotiated and published by hand through a six-year network of editors and journalists. We never use AI bots or PBNs, they get detected, they get demoted, and your domain pays the price.
Ten contextual do-follow links from real UK and international sites with Domain Rating 50 and above. Topically relevant. Placed inside genuine editorial content, not link-farm footers. Index report delivered within 4 weeks.
Ten earned placements on national UK and US media with Domain Rating 70 and above, the kind of coverage that shifts rankings in competitive verticals and doesn't disappear in the next core update. Written, pitched, and placed by our PR team.
Google's last five core updates have all sharpened link-spam detection. Bulk-placed links from AI-generated host sites and public blog networks are being flagged faster than they can be bought. Our model is slower and costs more per link, but the placements survive every update and compound in value the longer they stay live.
Most agency SEO deliverables end at a recommendations document the client's developer never gets around to implementing. We write the schema, ship the SSR refactor, and merge the internal-link rebuild ourselves. The SEO work that needs code ships in the same sprint the audit flagged it.
Every client gets the same senior operator from first call to monthly review. Continuity is the product.
Two weeks. Crawl, keyword gap, backlink profile, on-page health. Written report, ranked fix list.
Schema, technical debt, site build or repair, internal linking. The work that makes everything compound.
Close topical gaps. Earn links honestly. Deploy AI agents where they save real hours, not just look clever.
Monthly call. Plain-English report. What moved, what didn't, what's next. Leave any time.
Syed leads the strategy and writes the monthly notes. Behind him is a tight network of expert developers and manual link-earning partners built over six years. Everything ships fast, nothing is outsourced to an AI bot that will earn your domain a penalty in the next core update.
E-commerce SEO is technically the most complex SEO vertical. Category architecture, faceted navigation discipline, canonical hygiene across variant products, product schema validation, review schema compliance, merchant feed optimisation for Google Shopping, and Core Web Vitals on product detail pages are all ongoing work. On top of that, Google has tightened rich-results requirements significantly through 2024–2025, which invalidated a large share of existing e-commerce schema implementations.
Yes, Shopify is our most common e-commerce platform. We handle Liquid template optimisation for Core Web Vitals, correct robots.txt configuration for faceted filters, metafield-driven schema that actually validates, Shopify Markets multi-currency/multi-region setup, and migration planning (Shopify to custom, or custom to Shopify). For DTC brands in the £1M–£50M range, Shopify tuning is often the single highest-ROI exercise an e-commerce SEO audit surfaces.
We work across all major commerce platforms. WooCommerce is common for UK and European mid-market retailers. BigCommerce for B2B e-commerce. Magento/Adobe Commerce for enterprise retailers with complex catalog requirements. Custom Next.js commerce is increasingly common for DTC brands who have outgrown Shopify. We will tell you honestly if your platform is a ranking ceiling, some legacy custom builds are.
UK retainers £950/mo Starter, £1,800/mo Growth, £4,000/mo Franchise. US $1,200/$2,300/$5,100 per month. Canadian CAD $1,650/$3,100/$6,900 per month. Catalog size matters, a 500-SKU brand costs less to run than a 50,000-SKU retailer. Merchant feed optimisation for Google Shopping is often priced separately.
Yes. Multi-region e-commerce SEO is one of our specialisms, hreflang discipline, locale-specific pricing and currency, region-specific category content where buyer personas differ, Google Merchant Centre multi-country setup. We have run engagements selling simultaneously in UK, US, Canada, Australia, and EU markets.
Google's 2024-2025 changes invalidated product review schema attached to anything other than the specific reviewed product. We rebuild review architecture to attach individual reviews to specific products, ensure aggregate ratings are backed by real individual reviews, and remove review schema from category pages where it was previously (incorrectly) applied. Typical outcome: 20–50% increase in rich result capture within 3–4 weeks of implementation.
Yes. Catalogs above 10,000 SKUs typically have 30–50% of crawl budget wasted on filter variants, parameter URLs, and pagination chains. We pull 30 days of server logs, segment Googlebot requests by URL pattern, and identify where the crawl budget is going. Fixing redirects crawl to commercial pages and typically drives measurable indexing and ranking improvements within 4–8 weeks.
Yes. Digital PR is important for DTC brands because category-leading retailers have accumulated huge link profiles. Campaigns run £3,000–£8,000 / $4,000–$10,000 per campaign for 5–10 editorial placements. Publications our team has earned placements in for DTC clients: The Cut, Glamour, Glossy, Retail Dive, Modern Retail, Hypebeast, Highsnobiety, and trade-specific titles for fashion, beauty, home, food, fitness verticals.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.