Helpling, Housekeep, Tidy and Bark hold positions 1–5 on domestic cleaning head terms. Independent cleaners can’t displace them on the head term — but they win the Map Pack 3 every time the customer wants a single, consistent cleaning team. That’s where we focus.
Receipts available on request, happy to show live Search Console on a call.
Built 40+ postcode-level landing pages, cleaned up a messy schema stack, deployed a WhatsApp AI dispatch agent, earned local press across east London recovery services.
Rebuilt an ageing site, added product & review schema, rewrote category pages in plain English.
180-page city-service template that reads human, plus a WhatsApp agent handling 60% of intake.
Four verified reviews from active engagements. Every review ships as schema.org Review markup alongside the visible quote, same claim on screen and in the structured data.
Three years in and still the best SEO money I have ever spent. Map Pack visibility across 40+ London postcodes, zero nonsense in the reporting, and I can text Syed directly when something breaks.
Organic revenue up 185% in 14 months. Product schema rebuild alone lifted rich-result capture by ~40%. No 12-month lock-in, month-to-month, which meant I could judge the work on results rather than on contract friction.
Moved from an NYC agency that billed $9k/month for junior-delivered work. Two years later, 23 practice-area terms on page one and qualified demos up 180%. Senior time, in USD, month-to-month, what US SaaS SEO should be.
Four-clinic group across Sydney. GBP work, postcode landing pages, review pipeline that actually complies with Google's rules. Patient bookings from organic up 3x in the first year. Remote but genuinely responsive.
SEO is the foundation. AI and custom web builds are how I ship outcomes in 2026, all connected, all from the same hand.
Crawl audits, schema that validates, internal linking, postcode-level landing pages, GBP, Map Pack, the foundation that makes everything compound.
Custom WhatsApp and web agents handling enquiries, quoting, booking, and dispatch. N8N, OpenAI, Gemini.
Custom sites hand-coded on Next.js + React (Vercel default), Shopify for DTC commerce, WordPress on request. Fast, SEO-ready, Core Web Vitals green from day one.
Topical maps that close ranking gaps. Editorial briefs your writers can follow. Digital PR that survives core updates.
Reporting, lead routing, content pipelines. If a task is repetitive and mechanical, I'll automate it with N8N.
Written SEO diagnostic with a ranked fix list. Two-week turnaround. Often the right starting point.
Replatforms, redesigns, rebrands. I protect rankings through the change, the riskiest work in SEO, done right.
Four tiers. Every tier is hand-coded, no Wix, no Elementor, no copy-paste from a template marketplace. Schema, sitemap, Search Console and Analytics configured on every project. 90+ Lighthouse speed target where technically possible. Express turnaround on sites up to 10 pages: 2 to 3 working days for an extra £500, or same-day launch for £1,000, subject to all content and brand assets supplied on day one. Lower than traditional UK agencies, because we don't carry London agency overhead.
Hand-coded 5-page site for founders validating a new business or single-service local operators.
Most common tier for growing SMEs. Full sitemap, services, about, blog shell, custom UI/UX designed directly in code.
Full UI/UX system plus hand-coded Next.js or WordPress build for businesses with multiple service lines.
Shopify / Saleor headless, multi-language hreflang, CRM / CMS / ERP API integrations.
The difference between a pitch deck and the people shipping your work is the difference between “scalable” and delivered.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required
UK cleaning is a high-volume, high-fragmentation market dominated at the top by gig-economy platforms (Helpling, Housekeep, Tidy, Mopp) and by lead aggregators (Bark). Most independent cleaners we audit are competing on the wrong surface — trying to outrank platforms on head terms instead of winning the Map Pack contest where the platforms don’t appear.
Below is the playbook for ranking cleaning businesses through that competitive landscape.
Cleaning demand splits cleanly into three buyer cohorts. Each has its own query shape, its own ranking surface, and its own conversion economics. Treating them as one cluster is why most cleaning SEO underperforms.
“Cleaner near me”, “weekly cleaning [area]”, “house cleaner [town]”. Lifetime-value-driven. Customer wants one consistent cleaning team for the long term. Conversion is slow (4–8% from search to first booking) but retention is high (~80% of first cleans convert to recurring). Map Pack visibility + 6+ recent reviews is the foundation.
“End of tenancy cleaning [area]”, “deposit clean”, “move out cleaning”. Highest immediate intent of any cleaning sub-vertical. Conversion 25–35% from search to call because the customer has a fixed move date and a deposit at stake. Letting-agent-led demand is even higher because one good clean wins every void in the portfolio.
“Office cleaning [city]”, “commercial cleaning contractor”, “NHS cleaning supplier”. B2B procurement vertical. Buyer is a facilities manager, office manager, or procurement officer. 24-month contracts typical, £200–£2,000 per month. Ranking surface is Google blue-link plus LinkedIn plus procurement directories. Different content stack, different pricing tier.
Aggregator platforms (Helpling, Housekeep, Tidy, Bark) and directories hold positions 1–5 on most cleaning head terms. The Map Pack 3 is the surface platforms can’t enter because Google’s local algorithm requires verifiable proximity to the searcher. That’s where independent cleaners can win and stay won.
GBP audit and rebuild week one. NAP audit across 40+ cleaning directories weeks two to three. Review-request flow integrated with your job software so every completed clean gets a one-tap review prompt. Monthly Map Pack position tracking by service + locality. Where competitors are running map-spam (residential addresses listed as service-area businesses with national coverage), weekly redressal filings.
End-of-tenancy cleaning is the highest-intent cleaning sub-vertical and the most under-built by independent cleaning companies. A dedicated end-of-tenancy hub typically lifts overall cleaning enquiry volume 30–50% within four months.
Letting agents are the single highest-LTV customer in end-of-tenancy. One good first clean typically wins recurring void-cleaning across their entire portfolio. We build dedicated letting-agent landing pages with bulk-rate pricing, monthly account billing, dedicated POC, and rapid-turnaround commitment. Outreach to local agents is part of the digital PR workstream rather than purely an SEO play.
Commercial cleaning is a B2B procurement vertical with its own signals. The buyer is a facilities manager who needs procurement-ready evidence before they’ll even include you in an invitation to tender. Map Pack matters less here; on-site trust signals and external accreditations matter more.
A facilities manager doesn’t open Google Maps to find a commercial cleaning supplier; they Google “office cleaning [city]” and review the top 5–10 blue-link results. The decision is partly Google rankings, partly LinkedIn presence, partly procurement-directory listings (Construction Index, FSI, Plimsoll). We build the on-site signals plus support the LinkedIn cadence and procurement-directory positioning.
Of all the trade verticals we work in, cleaning is the one where review velocity matters most. A cleaner with 60 recent reviews mentioning service + area outranks a cleaner with 200 generic two-year-old reviews in our retainer accounts every time.
Integration with your job-management software (ServiceM8, Tradify, Powered Now, Booking Bug). Every completed clean triggers a one-tap review request 90 minutes after job completion, while satisfaction is highest. Prompt text encourages the reviewer to mention what was done (“Tell us what we did so other customers can find us”). Response drafts for every review on retainer accounts.
Honest about the cleaning SEO competitive set.
Top blue-link for “cleaners London” or “office cleaning UK” on a fresh domain inside 12 months isn’t realistic. Real wins are Map Pack 3 plus long-tail service + neighbourhood queries.
If you run a cleaning business and want senior SEO focused on Map Pack visibility plus end-of-tenancy / letting agent specialism, send the brief. First calls are 30 minutes, always free, always with the person who will run your account.
Every placement is negotiated and published by hand through a six-year network of editors and journalists. We never use AI bots or PBNs, they get detected, they get demoted, and your domain pays the price.
Ten contextual do-follow links from real UK and international sites with Domain Rating 50 and above. Topically relevant. Placed inside genuine editorial content, not link-farm footers. Index report delivered within 4 weeks.
Ten earned placements on national UK and US media with Domain Rating 70 and above, the kind of coverage that shifts rankings in competitive verticals and doesn't disappear in the next core update. Written, pitched, and placed by our PR team.
Google's last five core updates have all sharpened link-spam detection. Bulk-placed links from AI-generated host sites and public blog networks are being flagged faster than they can be bought. Our model is slower and costs more per link, but the placements survive every update and compound in value the longer they stay live.
Most agency SEO deliverables end at a recommendations document the client's developer never gets around to implementing. We write the schema, ship the SSR refactor, and merge the internal-link rebuild ourselves. The SEO work that needs code ships in the same sprint the audit flagged it.
Every client gets the same senior operator from first call to monthly review. Continuity is the product.
Two weeks. Crawl, keyword gap, backlink profile, on-page health. Written report, ranked fix list.
Schema, technical debt, site build or repair, internal linking. The work that makes everything compound.
Close topical gaps. Earn links honestly. Deploy AI agents where they save real hours, not just look clever.
Monthly call. Plain-English report. What moved, what didn't, what's next. Leave any time.
Syed leads the strategy and writes the monthly notes. Behind him is a tight network of expert developers and manual link-earning partners built over six years. Everything ships fast, nothing is outsourced to an AI bot that will earn your domain a penalty in the next core update.
Cleaning queries are dominated by "near me" intent. Domestic cleaning, end-of-tenancy, commercial office cleaning — all resolve through Google Maps before they resolve through blue-link organic. Around 44% of clicks on local cleaning queries land in the 3-Pack and those listings see ~126% more traffic than positions 4–10. That makes citation profile, review velocity, and GBP service categorisation the load-bearing work. Generic content SEO produces dashboard movement without producing bookings.
For an established cleaning business with a real address in the service area, first Map Pack movement at 6–10 weeks in lower-competition zones, 12–18 weeks in central London / Manchester / Birmingham. First organic bookings typically at week 8–12 once 6–10 service-area pages are indexed and the review-request flow is producing keyword-rich reviews. We tell you before signing whether your specific area is realistic inside 6, 9, or 12 months.
Each needs its own hub. Three different buyers, three different keyword clusters, three different conversion economics. Domestic searchers are homeowners booking recurring weekly cleans (£60–£140 per visit, 80% retention if first clean lands). Commercial searchers are office managers and facilities buyers (£200–£2,000 per month, 24-month contracts typical). End-of-tenancy searchers are tenants and letting agents booking one-off £150–£400 cleans against deposit-return deadlines. We split into three hubs with their own service-area children, GBP service categories, and review-targeting language.
UK retainers: £950/mo single-service single-area (domestic OR commercial OR end-of-tenancy, one Map Pack zone). £1,800/mo multi-service multi-area (10–18 service-area pages across two or three cleaning verticals). £4,000/mo for cleaning groups with carpet, window, exterior, and specialist (medical-grade, COSHH) sub-services. US: $1,200 / $2,300 / $5,100. Canada CAD $1,650 / $3,100 / $6,900. £750 for one-off GBP and citation cleanup.
End-of-tenancy cleaning has the highest immediate intent of any cleaning sub-vertical. The tenant is moving on a fixed date and needs the deposit back. Conversion rates from search to call hit 25–35% versus 4–8% for recurring domestic. Letting-agent-led demand is even higher-intent: an agent who books you for one property and gets a good clean keeps using you for every void in their portfolio. Dedicated end-of-tenancy pages with checklist-based service descriptions, deposit-return guarantee language, same-week availability, and letting-agent-specific landing pages convert disproportionately well.
Google's local algorithm heavily weights review count, recency, and service-keyword density in review text for cleaning queries. A cleaning company with 60 recent reviews mentioning "end-of-tenancy clean Camden", "weekly clean SW18", and "office clean Shoreditch" outranks a cleaner with 200 generic two-year-old reviews. Backlinks help, but reviews compound 5x faster per unit of effort. We integrate the review-request flow with your job software (ServiceM8, Tradify, Powered Now, Booking Bug) so every completed clean gets a one-tap review request automatically.
They help citation authority and feed some lead flow, but margins on directory-sourced jobs are lower because Bark and similar charge per lead with no exclusivity. Treat them as citation sources and supplementary pipeline, not as a substitute for organic visibility. Most directory leads convert at 1 in 4 to 1 in 6. Organic leads from your own well-built site convert at 1 in 2 because the buyer has self-qualified by reading service pages first.
Commercial cleaning is a B2B procurement vertical with different signals from domestic. Page content needs CHAS / SafeContractor / Constructionline accreditation, ISO certifications where you hold them (ISO 9001, ISO 14001, ISO 45001), sector case studies (offices, healthcare, retail, manufacturing), capability statements aligned with public-sector tender language, and BICSc training of staff. The ranking surface is partly Google blue-link organic and partly LinkedIn and procurement-directory listings. We build the on-site signals, the citation profile, and where appropriate the LinkedIn cadence.
Helpling, Tidy, Housekeep, and Mopp hold top blue-link positions on most domestic cleaning head terms because they aggregate cleaners across whole cities. Independent cleaners can't displace them on the head term — but they can win in the Map Pack 3 where the platforms don't appear, and they convert at 2–3x because the customer wants a relationship with one cleaning team rather than a rotating roster. We focus on the Map Pack contest and on long-tail service + area queries where the platforms don't have local depth.
No. We commit to scoped work delivered on time, transparent monthly reporting, and honest assessment before signing about whether your keyword + geo combination is realistic inside 6, 9, or 12 months. Cleaning Map Pack contests are winnable; we just won't lie about the timeline.
For UK cleaning companies, SEO success depends on winning the Map Pack 3 (which gig-economy platforms can’t enter) and splitting work cleanly across three buyer cohorts: recurring domestic, end-of-tenancy / one-off, and commercial procurement. Our cleaning SEO consultancy focuses on Google Business Profile category configuration, NAP citation profiles across 40+ cleaning directories, dedicated end-of-tenancy and letting-agent landing pages, commercial procurement-led content with CHAS / ISO accreditation up front, and a review-velocity programme that integrates with your job software to deliver 6–12 keyword-rich reviews per month. Retainers run £950–£4,000 per month UK with USD and CAD equivalents.
Domestic, commercial, end-of-tenancy, carpet, window. Map Pack ranking, real recurring bookings. Read by a human.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required