People searching 'italian restaurant near me' or 'sunday lunch [area]' decide from the Map Pack and the review snippets. The website plays a supporting role. We build the full stack: GBP, Menu structured data, OpenTable / Resy / SevenRooms feeds, dish-specific landing pages.
Receipts available on request, happy to show live Search Console on a call.
Built 40+ postcode-level landing pages, cleaned up a messy schema stack, deployed a WhatsApp AI dispatch agent, earned local press across east London recovery services.
Rebuilt an ageing site, added product & review schema, rewrote category pages in plain English.
180-page city-service template that reads human, plus a WhatsApp agent handling 60% of intake.
Four verified reviews from active engagements. Every review ships as schema.org Review markup alongside the visible quote, same claim on screen and in the structured data.
Three years in and still the best SEO money I have ever spent. Map Pack visibility across 40+ London postcodes, zero nonsense in the reporting, and I can text Syed directly when something breaks.
Organic revenue up 185% in 14 months. Product schema rebuild alone lifted rich-result capture by ~40%. No 12-month lock-in, month-to-month, which meant I could judge the work on results rather than on contract friction.
Moved from an NYC agency that billed $9k/month for junior-delivered work. Two years later, 23 practice-area terms on page one and qualified demos up 180%. Senior time, in USD, month-to-month, what US SaaS SEO should be.
Four-clinic group across Sydney. GBP work, postcode landing pages, review pipeline that actually complies with Google's rules. Patient bookings from organic up 3x in the first year. Remote but genuinely responsive.
SEO is the foundation. AI and custom web builds are how I ship outcomes in 2026, all connected, all from the same hand.
Crawl audits, schema that validates, internal linking, postcode-level landing pages, GBP, Map Pack, the foundation that makes everything compound.
Custom WhatsApp and web agents handling enquiries, quoting, booking, and dispatch. N8N, OpenAI, Gemini.
Custom sites hand-coded on Next.js + React (Vercel default), Shopify for DTC commerce, WordPress on request. Fast, SEO-ready, Core Web Vitals green from day one.
Topical maps that close ranking gaps. Editorial briefs your writers can follow. Digital PR that survives core updates.
Reporting, lead routing, content pipelines. If a task is repetitive and mechanical, I'll automate it with N8N.
Written SEO diagnostic with a ranked fix list. Two-week turnaround. Often the right starting point.
Replatforms, redesigns, rebrands. I protect rankings through the change, the riskiest work in SEO, done right.
Four tiers. Every tier is hand-coded, no Wix, no Elementor, no copy-paste from a template marketplace. Schema, sitemap, Search Console and Analytics configured on every project. 90+ Lighthouse speed target where technically possible. Express turnaround on sites up to 10 pages: 2 to 3 working days for an extra £500, or same-day launch for £1,000, subject to all content and brand assets supplied on day one. Lower than traditional UK agencies, because we don't carry London agency overhead.
Hand-coded 5-page site for founders validating a new business or single-service local operators.
Most common tier for growing SMEs. Full sitemap, services, about, blog shell, custom UI/UX designed directly in code.
Full UI/UX system plus hand-coded Next.js or WordPress build for businesses with multiple service lines.
Shopify / Saleor headless, multi-language hreflang, CRM / CMS / ERP API integrations.
The difference between a pitch deck and the people shipping your work is the difference between “scalable” and delivered.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required
UK restaurant SEO is one of the most aggregator-dense local search categories on the web. Tripadvisor, OpenTable, Resy, Yelp, Time Out, SquareMeal, The Infatuation, and local newspaper restaurant lists hold the majority of blue-link organic positions on most cuisine and area queries. Independent restaurants can not displace those aggregators on head terms — but they can win the Map Pack 3 and the dish-specific long-tails where aggregators do not compete.
Below is how we rank restaurants through that aggregator pressure.
Restaurant search behaviour splits into five distinct intents, each with its own ranking surface and conversion economics.
“Italian restaurant Shoreditch”, “sushi near me”, “Korean BBQ Manchester”. Map Pack 3 wins this with the right GBP cuisine categorisation, review-keyword density, and recent photos.
“Sunday roast [area]”, “tasting menu London”, “date night restaurant”, “kids menu”, “late night food [area]”. Dedicated landing pages outrank generic cuisine pages because the intent is specific.
“Best burger [area]”, “sourdough pizza near me”, “vegan brunch Hackney”. Menu schema feeding dish-specific rich snippets plus dish-mentioning reviews wins this cohort.
“[Restaurant name] booking”, “[Restaurant name] menu”. High intent, high conversion. The opportunity is to control the SERP by ensuring GBP, OpenTable / Resy listing, official site, and key review platforms all show clean current information.
“Where to eat in [area]”, “new restaurants London 2026”. Aggregators (Time Out, Eater, The Infatuation, local press) hold this cohort. The opportunity is to get listed in those aggregators through outreach and digital PR rather than to outrank them.
Restaurant Map Pack ranking is decided by three factors: proximity, relevance, prominence. The Menu schema layered on top feeds rich snippets that compound the relevance signal for dish-specific queries.
Menu schema (Restaurant + Menu + MenuItem structured data) feeds Google rich snippets for dish queries. A restaurant with proper Menu schema can appear in answer boxes for “where to get [specific dish] [area]” queries that competitors without schema do not appear in. We implement Menu schema across every dish with prices where stable, allergen flags, and proper category nesting (starters, mains, desserts, drinks).
Most restaurant sites have a single menu page and a homepage. Dish-specific and occasion-specific landing pages are the largest underbuilt asset in restaurant SEO and the highest-leverage investment for an independent restaurant.
Each page targets a specific commercial intent with thin competition. “Sunday roast Hampstead” or “tasting menu Marylebone” or “kids menu [area]” have minimal aggregator competition because aggregators serve generic cuisine-by-area queries, not occasion-specific ones. A well-built occasion page typically ranks within 6–12 weeks because the competition is other independent restaurants.
Restaurant Map Pack ranking is heavily review-velocity driven. Beyond raw count, Google reads review text patterns. Reviews mentioning specific dishes (“the duck was incredible”, “best Sunday roast in [area]”) outrank generic “great food” reviews for those specific queries.
10–25 new reviews per month for a busy independent restaurant. 50%+ mentioning a specific dish, occasion, or visit context. That density consistently outperforms higher-volume but generic review streams.
Independent restaurants can not outrank Tripadvisor, OpenTable, Resy, Time Out, or The Infatuation on most generic blue-link queries. The right strategy is to be the top-ranked listing within those aggregators where it counts, rather than to fight them on the SERP.
Each retainer includes ongoing outreach to relevant aggregators and local press. Press hooks (new menu launches, head chef news, charity events, supplier collaborations) are surfaced as monthly digital PR opportunities. Aggregator profile optimisation is part of the workstream rather than left to the platform’s default settings.
If you run an independent restaurant or small restaurant group and want senior SEO focused on GBP, Menu schema, and dish-specific visibility, send the brief. First calls are 30 minutes, always free, always with the person who will run your account.
Every placement is negotiated and published by hand through a six-year network of editors and journalists. We never use AI bots or PBNs, they get detected, they get demoted, and your domain pays the price.
Ten contextual do-follow links from real UK and international sites with Domain Rating 50 and above. Topically relevant. Placed inside genuine editorial content, not link-farm footers. Index report delivered within 4 weeks.
Ten earned placements on national UK and US media with Domain Rating 70 and above, the kind of coverage that shifts rankings in competitive verticals and doesn't disappear in the next core update. Written, pitched, and placed by our PR team.
Google's last five core updates have all sharpened link-spam detection. Bulk-placed links from AI-generated host sites and public blog networks are being flagged faster than they can be bought. Our model is slower and costs more per link, but the placements survive every update and compound in value the longer they stay live.
Most agency SEO deliverables end at a recommendations document the client's developer never gets around to implementing. We write the schema, ship the SSR refactor, and merge the internal-link rebuild ourselves. The SEO work that needs code ships in the same sprint the audit flagged it.
Every client gets the same senior operator from first call to monthly review. Continuity is the product.
Two weeks. Crawl, keyword gap, backlink profile, on-page health. Written report, ranked fix list.
Schema, technical debt, site build or repair, internal linking. The work that makes everything compound.
Close topical gaps. Earn links honestly. Deploy AI agents where they save real hours, not just look clever.
Monthly call. Plain-English report. What moved, what didn't, what's next. Leave any time.
Syed leads the strategy and writes the monthly notes. Behind him is a tight network of expert developers and manual link-earning partners built over six years. Everything ships fast, nothing is outsourced to an AI bot that will earn your domain a penalty in the next core update.
Restaurant SEO is about your Google Business Profile and your menu structured data more than about your website. People searching "italian restaurant near me" or "sunday lunch [area]" decide from the Map Pack and the rich snippets, not from blue-link organic. The website plays a supporting role — it confirms what the GBP and review snippets already told the searcher. We build the full stack: GBP, Menu schema, OpenTable / Resy / SevenRooms feeds, review velocity, and dish-specific landing pages.
For an established restaurant with a real address, first Map Pack movement at 4-8 weeks once GBP is properly optimised. New openings rank slower (10-16 weeks) because Google needs time to verify the business is real and consistently operating. Sub-vertical wins (Sunday roast, kids menu, late-night, vegan) typically rank inside 8-12 weeks because competition on those specific intents is thin.
Menu schema (the Restaurant + Menu + MenuItem structured data) feeds rich snippets that appear on Google for cuisine-specific and dish-specific queries. A restaurant with proper Menu schema can appear in answer boxes for "where to get [specific dish] [area]" which competitors without schema do not appear in. We implement Menu schema for every dish on every menu, with prices where stable, allergen flags, and proper category nesting.
Reservation-platform integration sends booking signals back to Google that feed both ranking and conversion. A restaurant booking flow connected to OpenTable / Resy / SevenRooms with the GBP "Reserve a Table" action wired through typically converts at 2-3x the rate of a phone-only restaurant on the same Map Pack position. We wire the reservation feed properly and verify the schema integration.
UK retainers: £950/mo single-site neighbourhood restaurant, £1,800/mo destination dining or multi-cuisine venue (sub-vertical pages for cuisines, occasions, dietary), £4,000/mo small restaurant group or multi-site operator. US: $1,200 / $2,300 / $5,100. Canada CAD $1,650 / $3,100 / $6,900. £750 GBP + Menu schema cleanup as one-off.
They are inseparable. Restaurant Map Pack ranking is heavily review-driven (count, recency, and dish-keyword density in review text). Reviews mentioning specific dishes ("the duck was incredible", "best sunday roast in [area]") outrank generic "great food" reviews for those dish or occasion queries. We integrate the review-request flow with your reservation system to ask every diner for a review with prompt text encouraging mention of what they ate.
Restaurant SERP is heavily aggregated. Tripadvisor, OpenTable, Resy, Yelp, Time Out, SquareMeal, The Infatuation, and local newspaper listings (Evening Standard, Manchester Evening News) often hold positions 1-8 on blue-link queries. Independents can not displace them on head terms. The opportunity is Map Pack 3, dish-specific long-tails, and occasion-specific queries (Sunday roast, kids menu, late-night, group dining, private dining).
Multi-site restaurant SEO needs location-page architecture that survives Google's duplicate-content scrutiny. Each restaurant gets its own page with genuine local content (neighbourhood context, walk from transport, parking realities, local-suppliers content), genuine local photography, locally-relevant signature dishes called out, and locally-distinct review streams. Template-and-swap location pages get penalised. Genuine local pages compound.
Dish-specific landing pages are one of the most under-built restaurant SEO levers. A dedicated page for "best Sunday roast [area]" or "tasting menu London" or "vegan brunch Hackney" ranks for the specific intent at a fraction of the competition of generic terms. Most restaurants we audit have a single menu page; the fix is dedicated landing pages for the dishes or occasions that drive bookings.
No. We commit to scoped work, transparent reporting, and honest assessment of realistic targets.
For UK restaurants, SEO success is GBP-led, Menu-schema-supported, and review-velocity-anchored — not website-led. Tripadvisor, OpenTable, Resy, Time Out and similar aggregators hold most generic blue-link positions, but the Map Pack 3 and dish-specific occasion queries are winnable for independents with the right GBP setup and dedicated landing pages for Sunday roast, tasting menu, brunch, kids menu, private dining, and signature dishes. Our restaurant SEO consultancy builds the full stack: optimised GBP with correct cuisine categorisation, Menu structured data with dish-level granularity, reservation-platform integration for the Google “Reserve a Table” action, review-velocity programme tied to your booking system, and dish-mentioning review prompts. Retainers run £950–£4,000 per month UK with USD and CAD equivalents.
Independent, group, cuisine specialist, fine dining. GBP, Menu schema, reservation integration. Read by a human.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required