They found the look on Pinterest. Now they need the price.

By style, room and situation rather than by designer: "modern farmhouse living room", "small kitchen design ideas", "interior designer for new build [area]", "how much does an interior designer cost". The discovery phase is visual and inspiration-led (Pinterest, Instagram, Houzz, Google Images), the consideration phase is practical and cost-anxious, and the decision phase is local. Studios that publish only a portfolio serve the last phase and forfeit the first two entirely.

Style and room pages that show work and explain decisions: why this scheme suited this house, what it cost roughly, what was custom versus sourced, how long it took, what the client would repeat. Inspiration content that stops at pretty pictures loses the reader to Pinterest; content that explains process and cost converts browsers into enquirers because it answers the question they cannot ask a photograph.

Ranges and structure, yes, and it is the single biggest conversion lever in the vertical. "How much does an interior designer cost" is enormous and mostly unanswered, prospects imagine either a few hundred pounds or an unaffordable fortune, and both misconceptions kill enquiries. Explaining fee models (flat fee, percentage, hourly, e-design tiers) and realistic project budgets by room and scope filters the unviable and reassures the qualified.

As discovery channels that feed brand and referral search rather than replace it. Pinterest and Houzz rank in Google for design queries and drive genuine traffic; Instagram builds recognition that later appears as branded search. The SEO job is to capture what they generate: your own project pages ranking for the style and area queries, image assets properly optimised so Google Images works too, and a site that converts the traffic these platforms send.

Both are worth separate pages. E-design (remote, package-based) has its own searchers comparing services and prices nationally, and it monetises audiences outside your travel radius. Trade and commercial work (developers, hospitality, offices, show homes) is a distinct B2B funnel with procurement questions, and it rarely appears on studio sites despite being the steadier revenue.

From £650/month for solo designers and small studios, £1,200-£2,000/month for studios pursuing multiple funnels (residential, e-design, trade). One-off project-page and image-architecture projects from £900. Photography quality is the input we cannot supply and the one that most determines outcomes.