Customers want a 6pm HIIT class within 2 miles of home, a Saturday morning yoga class within 1 mile of work, a CrossFit box that runs an unlimited free trial. Each is a distinct search with its own intent. We build the class-specific and location-specific architecture that captures every cluster.
Receipts available on request, happy to show live Search Console on a call.
Built 40+ postcode-level landing pages, cleaned up a messy schema stack, deployed a WhatsApp AI dispatch agent, earned local press across east London recovery services.
Rebuilt an ageing site, added product & review schema, rewrote category pages in plain English.
180-page city-service template that reads human, plus a WhatsApp agent handling 60% of intake.
Four verified reviews from active engagements. Every review ships as schema.org Review markup alongside the visible quote, same claim on screen and in the structured data.
Three years in and still the best SEO money I have ever spent. Map Pack visibility across 40+ London postcodes, zero nonsense in the reporting, and I can text Syed directly when something breaks.
Organic revenue up 185% in 14 months. Product schema rebuild alone lifted rich-result capture by ~40%. No 12-month lock-in, month-to-month, which meant I could judge the work on results rather than on contract friction.
Moved from an NYC agency that billed $9k/month for junior-delivered work. Two years later, 23 practice-area terms on page one and qualified demos up 180%. Senior time, in USD, month-to-month, what US SaaS SEO should be.
Four-clinic group across Sydney. GBP work, postcode landing pages, review pipeline that actually complies with Google's rules. Patient bookings from organic up 3x in the first year. Remote but genuinely responsive.
SEO is the foundation. AI and custom web builds are how I ship outcomes in 2026, all connected, all from the same hand.
Crawl audits, schema that validates, internal linking, postcode-level landing pages, GBP, Map Pack, the foundation that makes everything compound.
Custom WhatsApp and web agents handling enquiries, quoting, booking, and dispatch. N8N, OpenAI, Gemini.
Custom sites hand-coded on Next.js + React (Vercel default), Shopify for DTC commerce, WordPress on request. Fast, SEO-ready, Core Web Vitals green from day one.
Topical maps that close ranking gaps. Editorial briefs your writers can follow. Digital PR that survives core updates.
Reporting, lead routing, content pipelines. If a task is repetitive and mechanical, I'll automate it with N8N.
Written SEO diagnostic with a ranked fix list. Two-week turnaround. Often the right starting point.
Replatforms, redesigns, rebrands. I protect rankings through the change, the riskiest work in SEO, done right.
Four tiers. Every tier is hand-coded, no Wix, no Elementor, no copy-paste from a template marketplace. Schema, sitemap, Search Console and Analytics configured on every project. 90+ Lighthouse speed target where technically possible. Express turnaround on sites up to 10 pages: 2 to 3 working days for an extra £500, or same-day launch for £1,000, subject to all content and brand assets supplied on day one. Lower than traditional UK agencies, because we don't carry London agency overhead.
Hand-coded 5-page site for founders validating a new business or single-service local operators.
Most common tier for growing SMEs. Full sitemap, services, about, blog shell, custom UI/UX designed directly in code.
Full UI/UX system plus hand-coded Next.js or WordPress build for businesses with multiple service lines.
Shopify / Saleor headless, multi-language hreflang, CRM / CMS / ERP API integrations.
The difference between a pitch deck and the people shipping your work is the difference between “scalable” and delivered.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required
UK gym SEO is heavily search-intent fragmented. A prospect searching “CrossFit near me” is a different buyer from one searching “reformer pilates [area]”, a different buyer again from one searching “HIIT class 6pm”, and a different buyer again from one searching “gym with sauna”. Each cluster needs its own dedicated landing page or schedule slot in Event schema.
Below is how we structure gym SEO across commercial, boutique, and multi-site formats.
Gym search behaviour splits into five distinct clusters, each with its own ranking surface and conversion path.
“Gym [area]”, “cheap gym near me”, “24 hour gym [town]”. Highest volume, lowest conversion. Map Pack 3 + GBP optimisation wins this cohort.
“Yoga class [area]”, “HIIT 6pm [area]”, “reformer pilates [postcode]”. Mid volume, high conversion when matched correctly. Class-specific landing pages plus Event schema for each scheduled class.
“Beginner gym programme”, “couch to 5K”, “strength training programme”. Programme-specific landing pages with sample workouts win.
“Free trial gym”, “first class free”, “[brand] free pass”. High intent, comparison-stage. Dedicated free-pass pages convert at 8-15%.
“Female-only gym”, “weightlifting gym”, “BJJ near me”, “rock climbing gym”, “female PT gym”. Specialist-led intent with thin competition.
Class-specific landing pages are the largest under-built gym SEO asset. Most gyms list class types in a paragraph on the homepage; dedicated pages per class capture intent that the homepage never can.
For a multi-format boutique: yoga (vinyasa, hatha, restorative, prenatal), pilates (mat, reformer, megaformer), HIIT, spin / cycle, barre, mobility, signature class names. For CrossFit: WOD (main class), Olympic lifting, gymnastics, mobility, masters, teens, foundations / beginners. For commercial gyms: each timetabled class as a destination, plus PT options, plus 24-hour access content.
Multi-site gym SEO needs careful architecture. Each location needs its own GBP and its own landing page with genuine local content. Programmes and class types can share across the site as hubs but never as duplicated location-page bodies.
Template-and-swap location pages (“Our [City] gym is the best place to train”) with only the city name swapped get demoted as doorway-page patterns. Google has scrutinised this aggressively since the August 2024 helpful-content update. Genuine per-location content rewards effort; templated content punishes it.
Free-pass and first-class-free pages target comparison-stage prospects with high intent. A dedicated free-pass landing page with structured content typically converts at 8-15% search-to-trial-booking, vs 1-3% for generic membership pages.
Free-pass-to-member conversion rates land 25-40% in our retainer accounts when the follow-up flow is properly automated. A gym getting 30 free-pass bookings per month with 30% conversion adds 100+ new members per year from the channel.
Event schema lets a gym surface its class schedule in Google search and Google Maps as scheduled events. A query like “yoga class Saturday morning [area]” can match an Event schema instance directly and surface the gym above competitors who haven’t implemented Event schema.
Class-specific rich snippets that competitors without Event schema don’t generate. AI Overview citation when ChatGPT, Perplexity, or Google AI Overviews answer “where can I do yoga Saturday morning in [area]” queries. Map Pack relevance lift on class-time-specific searches.
If you run a gym, boutique studio, or multi-site chain and want senior SEO focused on class and location architecture, send the brief. First calls are 30 minutes, always free, always with the person who will run your account.
Every placement is negotiated and published by hand through a six-year network of editors and journalists. We never use AI bots or PBNs, they get detected, they get demoted, and your domain pays the price.
Ten contextual do-follow links from real UK and international sites with Domain Rating 50 and above. Topically relevant. Placed inside genuine editorial content, not link-farm footers. Index report delivered within 4 weeks.
Ten earned placements on national UK and US media with Domain Rating 70 and above, the kind of coverage that shifts rankings in competitive verticals and doesn't disappear in the next core update. Written, pitched, and placed by our PR team.
Google's last five core updates have all sharpened link-spam detection. Bulk-placed links from AI-generated host sites and public blog networks are being flagged faster than they can be bought. Our model is slower and costs more per link, but the placements survive every update and compound in value the longer they stay live.
Most agency SEO deliverables end at a recommendations document the client's developer never gets around to implementing. We write the schema, ship the SSR refactor, and merge the internal-link rebuild ourselves. The SEO work that needs code ships in the same sprint the audit flagged it.
Every client gets the same senior operator from first call to monthly review. Continuity is the product.
Two weeks. Crawl, keyword gap, backlink profile, on-page health. Written report, ranked fix list.
Schema, technical debt, site build or repair, internal linking. The work that makes everything compound.
Close topical gaps. Earn links honestly. Deploy AI agents where they save real hours, not just look clever.
Monthly call. Plain-English report. What moved, what didn't, what's next. Leave any time.
Syed leads the strategy and writes the monthly notes. Behind him is a tight network of expert developers and manual link-earning partners built over six years. Everything ships fast, nothing is outsourced to an AI bot that will earn your domain a penalty in the next core update.
Almost every gym we audit has one homepage covering memberships, classes, PT, opening hours, and pricing all together. Customers search by their specific intent (a class type, a goal, a class schedule, a free pass) and the homepage ranks for none of them. The fix is class-specific pages, programme-specific pages, and (for chains) location-specific pages each targeting one intent cluster.
For an established gym with a real address, first Map Pack movement at 6-10 weeks. Class-specific organic rankings at 8-14 weeks. Boutique studios specialising in one or two class types rank faster because the keyword set is concentrated.
Multi-site gym SEO needs proper location-page architecture: per-gym pages with genuine local content (neighbourhood context, real photos of that specific site, that site's class schedule, that site's manager bylined), shared programme/class hubs, and careful canonical discipline. Template-and-swap location pages get penalised. Genuine local pages compound.
UK retainers: £950/mo single-site independent gym, £1,800/mo boutique studio with multiple class types, £4,000/mo for 4-12 location gym chains, £6,500/mo for larger groups and franchise networks. US: $1,200 / $2,300 / $5,100 / $8,500. Canada CAD $1,650 / $3,100 / $6,900 / $11,500.
Franchise gym SEO is structured by the parent brand SEO programme plus location-level optimisation. We work with the franchisee to optimise the specific location's GBP, build local-area content the franchise template doesn't cover, and run review-velocity programmes tied to the local site. We do not compete with the franchise on brand-name SEO — that is the franchise's domain.
ClassPass, Mindbody, Bookings, Trainerize, and Glofox are the dominant booking and class-management platforms. The platform passes citation authority to the linked gym site and feeds Google "Book online" actions. We wire the GBP integration properly and verify schema mapping.
Yes substantially. Gym Map Pack ranking is heavily review-driven. Reviews mentioning specific class types, specific coaches, or specific outcomes (lost weight, hit deadlift PR, improved flexibility) outrank generic "great gym" reviews. We integrate review-request flows with your gym software (Glofox, Mindbody, GymCatch, WodConnect).
Critical. Customers search by class type + time + location ("HIIT 6pm [area]", "yoga Saturday morning [area]"). Pages with full class schedule visibility, deep linking to specific classes, and structured Event schema for each weekly class capture this intent cluster that most gym sites miss entirely.
Free-trial and first-class-free pages target high-intent comparison-shopping prospects. Dedicated free-pass landing pages with clear T&Cs, simple booking flow, and follow-up automation lift conversion meaningfully. Combined with retargeting, free-pass pages often produce 30-50% of overall organic enquiry volume on the gyms we work with.
No. We commit to scoped work, transparent reporting, and honest assessment of realistic targets.
For UK gyms, SEO success depends on class-specific landing pages, per-location architecture for multi-site chains, dedicated free-pass conversion pages, and Event schema implementation for the full class schedule. Most gyms we audit have a single homepage covering memberships, classes, PT, and pricing — which ranks for none of them. The fix is structural: one page per class type the gym genuinely runs, one page per location with genuine local content, dedicated free-trial conversion pages, and Event schema instances per scheduled class. Around 90% of gym memberships are within a 2-mile radius of home or work, making Map Pack ranking the dominant lever. Retainers run £950–£6,500 per month UK with USD and CAD equivalents.
Commercial, boutique, CrossFit, multi-site, franchise. Class + location architecture. Read by a human.
A short introduction, your site URL, and what you’re trying to achieve. If it’s a fit, we’ll book a 30-minute call.
Free £500 SEO audit included with any web dev or SEO package · no card required