Portals own property search. You can own your developments.

Partly, and the partly is valuable. Rightmove, Zoopla and their equivalents own generic property search and always will. What developers can own is their own development names (buyers search these constantly once aware), the local new-build queries portals serve generically ("new homes in [area]", "new build [town]"), off-plan and investment queries, and Help to Buy-successor or scheme-related searches. Direct enquiries save commission and arrive better informed, which shortens sales cycles.

As full sites-within-the-site rather than PDF brochures: one page per development with location context, plot availability and types, specification detail, timelines, transport and school information, and a proper enquiry path, plus individual plot or house-type pages where the development justifies it. Portals hold the listing; your pages hold the depth buyers need at the consideration stage, and they rank for development-name searches the portals otherwise intercept.

Handled badly at almost every developer: pages are deleted, breaking accumulated authority and every link earned during the launch. The correct pattern is to retain them with clear sold-out status, redirect only where genuinely appropriate, and use them to demonstrate track record and channel demand toward current schemes. Local searches for completed developments continue for years, and each one is an opportunity to introduce the next site.

Yes, and almost nobody builds it, which is why it works: landowners, farmers, executors and businesses with surplus land search for how to sell land for development, whether their land might get permission, and who buys with planning. Content answering those questions honestly (option agreements, promotion agreements, planning risk, realistic timescales and values) generates land leads at a fraction of agent fees, and it reaches owners before any agent is instructed.

By yield, area and scheme type rather than by home: rental yields by area, off-plan investment terms, build-to-rent opportunities, and increasingly by finance structures. This audience is comfortable with content-heavy research and responds to genuine data (local rental evidence, area growth context, completion timelines) rather than lifestyle photography. It deserves its own funnel, separate from owner-occupier messaging.

From £1,500/month for developers with an active pipeline of one to three schemes, £2,500-£4,500/month for volume developers running multiple launches, investor funnels and land acquisition simultaneously. Per-development launch packages from £2,000 where the site itself is well built and only the development needs its architecture and content.