Three situations, three prices
Local (£950/mo/mo): one location against local competitors: Map Pack discipline, service and area pages, reviews and citations, local links. Growth (£1,800/mo/mo): multi-location businesses or genuine national terms: content programmes with purpose, digital PR, competitive technical work. National/Franchise (£4,000/mo/mo): nine-plus locations or contested national SERPs: full architecture, sustained link earning, measurement at scale. US and Canadian pricing in native currency on the same structure.