What is the difference between reselling and referring?
Resale: you own the client relationship, buy at wholesale, set your retail, keep the margin, and we stay invisible (the white-label model). Referral: you introduce the client, we contract directly, you take a referral commission and carry no delivery risk or account overhead. Resale suits agencies wanting SEO in their retainer and their reporting; referral suits developers, designers and consultants who want the client served well without becoming an SEO business. Both exist here because different partners genuinely need different structures.
What margins do resellers make?
Wholesale pricing is published to partners: audits from £400, campaign fulfilment from £550/month per client, technical projects fixed-scope. Typical partner retail lands at 40-100% above wholesale depending on your market and account-management load. Referral commissions run 10-15% of first-year revenue, paid as invoiced. No volume minimums, no tiered lock-ins, no quotas that force you to sell work clients do not need.
How do you keep our clients ours?
Contractually and structurally: NDA by default, non-solicitation surviving the engagement, no direct client contact unless you stage it, deliverables in your templates without our fingerprints, and no marketing to identities we learn through you. The structural guarantee matters more than the clause: this practice grows through partners, and one poached client would close the channel permanently. We say that plainly because partners rightly test it.
What can we resell?
Written audits (the most-resold product, and the one that closes your own deals), technical SEO delivery including implementation in code, ongoing campaign fulfilment, local SEO and Google Business Profile work, migration protection, and AI-visibility engineering. Content is available through our brief-and-manage process. What we do not offer: link quotas or anything priced per placement, because we do not buy links and will not resell what we refuse to run.
Who is this partnership wrong for?
High-volume resellers needing dozens of cheap campaigns monthly (we cap capacity deliberately), partners wanting guaranteed rankings to sell (we do not provide them), and anyone needing us to be invisible about method as well as identity, our recommendations state what we will not do (bought links, review gating, doorway pages), and that honesty travels into your deliverables. Partners who value that call it a feature; partners who do not should use a mill.
How does the workflow actually run?
A shared channel per partner (Slack, Teams or email), briefing per client with the context we need, scoped responses with timelines before work starts, delivery in your templates on agreed dates, and a monthly work log per client you can paste into your own reporting. Escalation goes to the same senior throughout. UK hours with US-overlap afternoons; async-first, because partners are usually managing their own client calls.
How do we start?
A partner fit call, then usually one client as a trial: typically an audit, because it is fast, self-contained, and shows you the delivery standard before anything ongoing is committed. If the fit works, wholesale terms and the partner agreement (NDA, non-solicit, pricing) follow. If it does not, we say so and refer you to peers we trust rather than taking work we would deliver badly.